Addressing everyone is like speaking to no one.
The idea that a company has of its audience is often based on intuition or its own perception, and rarely on data. When you take the time to analyze who the actual customers of a company are and why they choose one product over another, it becomes easier to tailor your message and offer. Go in search of insight, the hidden truth behind their behaviors. Your customers already have the answers to your marketing problems, they are at the very heart of your strategy, so take an interest in them.
The Answers Audience Research Can Answer
Types of audience research
"Tell us what you consume, we'll tell you who you are"
Growth starts here
With the help of exhaustive data, we’re able to build what we call personas for your company. These are profiles that represent the main characteristics (demographic and psychographic) of a segment of your audience.
We can then help you determine which segments or personas to focus your strategy on, based on their value, ease of conversion or frequency of purchase.